I blogged back in July about California passing its law that caused Amazon to pull the plug on all their affiliates in the state (joining Arkansas, Colorado, Connecticut, Illinois, North Carolina, and Rhode Island). Since then I’ve had a chance to implement VigLink on this blog and evaluate the service as a replacement for Amazon Associates. So far I’ve been very happy and encouraged by the clicks and revenue I’m seeing already. If you were dropped by Amazon or just want to expand the sites you can link to then I highly suggest signing up and giving VigLink a try.
The main reason you might be looking at VigLink is because Amazon has dropped you from their affiliate program. If you have a large pool of established links to Amazon then it probably isn’t practical to try and reroute those to different affiliate programs who may or may not be dropping affiliates for the same reason as Amazon. VigLink gives us a second chance to get back in the game and not worry about the future.
The other big plus is the broad coverage of affiliate programs makes it easier to link to other sites besides Amazon. VigLink covers about 12,000 sites and you can check coverage through their backend site. I know when I was in Associates I pretty much only linked to Amazon. Now I’m starting to link to other sites and present some price comparisons to give readers some additional links to explore.
How big of a cut does VigLink take?
VigLink takes 25% off the top. Might seem like a lot, but they also have the ability to reach higher affiliate tiers because they funnel referrals through a single account. On Amazon I would barely get into the 2nd or 3rd rate tier, but now I’m pretty much guaranteed to get the top rate. So the 25% commission definitely eats into our share, but it is potentially offset by higher payouts. For those of us dropped by Amazon, 75% is much better than 0%.
Implementing VigLink and How It Works
The plus side to this implementation is that links appear to be unaffiliated to the reader. This also makes it much easier to add links to posts without having to worry that it is properly formatted for a given affiliate program.
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